Undervalued, maybe. But I think cigarettes are overvalued and the tax can be argued as criminal or incentive. It definitely falls under incentive! And I also see it as criminal, but no more criminal than the cigarettes producers adding so many harmful chemicals. I know Roderick is giving an honest price, and profit has to be satisfactory, but honestly, it’s cheap. That in itself is great incentive for smokers to switch. So far, I’ve converted two, and regularly order Red Bull for a coworker. He’s tried many, but that is his favorite.