I like the idea of a banner ad on Toque Snuff. And an email to customers telling them about the Forum. The only thing new that I can add is a place on the forum to post reviews.  Styled like tobaccoreviews.com for pipe smokers. Thousands of brands are listed, you post your review under that blend. Others curious about that blend can read the reviews for that specific blend.  Maybe just offer the discount to those who PARTICIPATE in the forum.